Vigneshwaran Manoharan
Performance Marketer
About Me
vigneshmano0403@gmail.com
+91 6382773906
Results-oriented performance marketer, leveraging four years of sales experience to drive impactful growth. My expertise spans Meta and Google Ads, B2B lead generation, and e-commerce PPC, all underpinned by a data-driven approach. I excel at translating data into actionable insights, delivering measurable results across diverse digital marketing initiatives.
Work Experience
Oct 2023 - Sep 2024
Senior Sales and Marketing Associate
Macmillan Education India Pvt Ltd
- Managed 70+ existing client schools and acquired 15+ new school businesses, driving revenue growth.
- Conducted 50+ teacher training sessions on digital platform support and ensured smooth digital integration.
- Planned and executed 10+ internal and external workshops, enhancing client engagement and product adoption.
Sep 2021 - Oct 2023
Sales and Marketing Associate
Chrysalis
- Qualified prospects through direct school visits, delivered tailored program presentations, and successfully closed sales.
- Achieved 110% of sales targets in the last campaign; consistently recognized for high performance in client meetings, proposals, and presentations.
- Managed 6 districts in Tamil Nadu, holding one of the highest volumes of signed schools in the region.
Feb 2020 - March 2021
Business Development Associate
Byjus
- My responsibility was to build relationships with prospects, follow them up consistently, and convert them into long-term customers.
- Demonstrated dedication and consistency by meeting weekly sales targets, showcasing a strong work ethic and result-oriented approach.
- Worked across multiple sales modules — including cold calling, direct sales, and virtual sales — enhancing adaptability and communication skills.
Education
2015 - 2019
B.E. Mechanical Engineering
RVS CET, Coimbatore.
Completed a Bachelor of Engineering in Mechanical Engineering with first-class honors, which included a two-month final year project at Ashok Leyland, setting a precedent for my college. During my studies, I also served as head of the entrepreneur cell for two years, where I focused on project development and innovation.
2013 - 2015
HSC
Maharishi International Residential School, Chennai.
Graduated with 82.4% in HSC, having successfully completed a two-year integrated FIITJEE Pinnacle program, highlighting my ability to manage a demanding academic schedule and excel in competitive environments.
2011 - 2013
SSLC
SRV Excel Matriculation Higher Sec School, Namakkal.
Achieved 93.2% in SSLC from SRV Excel, complemented by notable achievements in sports, demonstrating a well-rounded and high-achieving profile.
Skills & Expertise
Paid Advertising (PPC)
Drive high-performing paid campaigns across Google Ads (Search, Display, Shopping, YouTube), Meta Ads (Facebook & Instagram), and LinkedIn Ads, utilizing expertise in campaign strategy, optimization, and management.
Proficient in platform-specific strategies including keyword research, bid management, A/B testing, audience segmentation, ad creative development, budget allocation, pixel tracking, and reporting
Expertise in B2B lead generation through LinkedIn Ads and Account-Based Marketing (ABM), focusing on lead nurturing and conversion optimization.
Social Media Marketing (SMM)
I don’t just post on social media; I engineer growth.
My expertise lies in developing data-backed social strategies, producing high-impact video content, conducting in-depth competitor analysis to identify viral opportunities, and using social analytics to continuously optimize performance and deliver exceptional ROI.
Influencer Marketing
I specialize in leveraging influencer marketing to build brand authority and drive targeted audience growth.
My approach is centered on identifying the right influencers for any brand using the right platforms, executing persuasive outreach strategies to secure valuable partnerships, and managing campaigns for maximum impact, including content collaboration, performance tracking, and ROI analysis.
Website Development & Landing Page
WordPress: Proficient in WordPress website design using themes and page builder (Divi Builder), content creation and management, plugin integration for enhanced functionality (e.g., SEO plugins, SEO Rank, e-commerce plugins), and basic website maintenance.
I can develop high-converting landing pages for marketing campaigns, with expertise in designing user-friendly layouts, crafting persuasive content, integrating lead capture forms, and optimizing for specific campaign goals
Business Development
“I am a results-driven business development professional with a proven ability to forge strategic partnerships, expand market reach, and drive significant revenue growth.
My expertise lies in identifying new business opportunities, cultivating strong client relationships, and consistently exceeding sales targets through effective negotiation and closing strategies, as demonstrated by generating over 1 crore in revenue last year.
Email Marketing
Email Marketing: Design and implement email marketing campaigns focused on lead nurturing and customer retention. Skills include email list segmentation, content creation, automation setup, and performance analysis to improve email engagement and drive conversions.
Projects
Google Ads
Meta Ads
Social Media Marketing
Certifications
vigneshmano0403@gmail.com