Real Time Demo Projects
META ADS
This project involved the development and execution of a Meta Ads campaign to achieve specific marketing objectives for a client. The campaign strategy focused on reaching a defined target audience to increase brand awareness, drive website traffic, and generate conversions. Key performance indicators (KPIs) such as reach, impressions, click-through rate (CTR), and return on ad spend (ROAS) were tracked to measure campaign effectiveness. The campaign’s success was evaluated based on its ability to meet the initial objectives and deliver measurable results.
Overview
Batter n Crumbs is a local bakery specializing in homemade treats
Client
BatterNcrumbs
Niche
Home Bakery
My Role
Performance Marketing Manager
Dates
December 2024
My Approach & Contributions
As the lead digital marketer for the Batter n Crumbs Meta Ads campaign, my approach was centered on achieving the client’s objectives through a data-driven and comprehensive strategy. This involved overseeing all aspects of the campaign, from initial planning to ongoing optimization and performance analysis.
Team Leadership and Collaboration: I led a team comprising creatives, copywriters, and analysts, fostering a collaborative environment to ensure seamless execution of campaign elements. This included brainstorming creative concepts, developing engaging ad copy, and coordinating the timely delivery of campaign assets.
Strategic Campaign Development: I spearheaded the development of the overall campaign strategy, aligning it with Batter n Crumbs’ business goals.
This involved,
Defining the target audience: Identifying and segmenting the ideal customer base (individuals interested in desserts, chocolate, and birthday celebrations, aged 18-65, located in Chennai) to maximize ad relevance.
Setting campaign objectives: Establishing clear and measurable objectives, focusing on increasing brand awareness, showcasing products, and driving WhatsApp-based orders.
Selecting appropriate campaign parameters: Determining the campaign budget, ad placements, bidding strategy, and other settings to optimize performance.
Ad Creation and Management: I oversaw the creation of visually appealing and persuasive ad creatives across different formats (static images and video reels) to showcase Batter n Crumbs’ offerings. This included ensuring consistent branding, compelling messaging, and clear calls to action.
Budget Allocation and Management: I was responsible for allocating the campaign budget across different ad sets and monitoring spending to ensure cost-effectiveness. This involved adjusting budget allocations based on performance data to maximize return on ad spend (ROAS).
Campaign Optimization: Continuous monitoring and optimization were crucial aspects of my approach. I regularly analyzed campaign performance data (reach, impressions, CTR, CPC, etc.) to identify areas for improvement. This involved,
A/B testing ad creatives and copy to determine the most effective messaging.
Refining audience targeting to reach the most responsive segments.
Adjusting bidding strategies to optimize delivery and cost per result.
WhatsApp Account Management and Conversation Handling: A key element of the campaign was driving engagement and orders through WhatsApp. I managed the linked WhatsApp account, ensuring timely and effective communication with potential customers. This included:
Developing response templates and guidelines for frequently asked questions.
Monitoring conversations to ensure customer satisfaction and address any inquiries promptly.
Analyzing conversation data to identify trends and optimize the customer journey.
Performance Reporting and Analysis: I provided regular reports to the client on campaign performance, highlighting key metrics, insights, and recommendations for future campaigns. This involved translating complex data into actionable information to inform strategic decisions.
My proactive and data-driven approach ensured that the Meta Ads campaign effectively achieved its objectives, contributing to Batter n Crumbs’ business growth and customer engagement.
Real Time Demo Projects 2
SOCIAL MEDIA MARKETING
This project involved a comprehensive social media strategy for Styluxe, focusing on enhancing their Instagram presence. My work included developing engaging content through reels and stories, implementing influencer marketing campaigns, and optimizing the brand’s Instagram page to achieve increased brand awareness, lead generation, and customer loyalty.
Overview
Batter n Crumbs is a local bakery specializing in homemade treats
Client
Styluxe
Niche
Men’s Tailoring and Fashion Wear
My Role
Social Media Manager
Dates
Feb 2025
My Approach & Contributions
As the lead social media strategist for the Styluxe project, my approach was designed to maximize brand impact and achieve measurable results through a multifaceted Instagram-centric strategy.
Team Leadership and Direction: I led and coordinated the project team, providing clear direction and fostering a collaborative environment to ensure efficient execution of all social media activities. This involved assigning roles, managing timelines, and ensuring seamless communication throughout the project lifecycle.
Strategic Content Ideation and Scripting: I played a key role in the creative process, generating innovative content ideas and developing engaging scripts for reels and stories. This involved understanding the brand’s voice, identifying trending content formats, and crafting compelling narratives to capture audience attention.
Instagram Profile Optimization: I oversaw the enhancement and refinement of Styluxe’s Instagram profile to create a strong visual identity and improve user experience. This included optimizing the profile bio, ensuring consistent branding, and organizing content for easy navigation.
Video Shooting and Production: I was directly involved in the video production process, shooting and directing reels to ensure high-quality visuals and effective storytelling. This required technical skills in videography, an eye for aesthetics, and the ability to translate creative concepts into compelling video content.
AI-Powered Editing: I leveraged AI-powered editing tools to streamline the video editing process, enhancing efficiency and exploring creative possibilities. This involved utilizing AI features for tasks such as video stabilization, automated editing, and special effects to elevate the final product.
Client Presentation and Communication: I was responsible for presenting the project strategy, progress, and results to the client panel, effectively communicating the value and impact of the social media initiatives. This required strong presentation skills, the ability to articulate complex concepts clearly, and the capacity to address client feedback professionally.
Influencer Identification and Collaboration: I identified and established relationships with relevant influencers to execute strategic brand collaborations. This involved researching potential influencers, negotiating partnerships, and managing influencer content to maximize reach and engagement.
Through my strategic direction, creative execution, and data-driven approach, the Styluxe social media project achieved significant success in enhancing brand visibility, driving audience engagement, and achieving the defined marketing objectives.